Last week was about planning events from the top down. This week is about where events sit across the full journey, before and after the deal closes. Map it out and a pattern shows up. Attended events (industry conferences, experiential events, client on-sites) cluster early, from awareness through evaluation. You’re borrowing someone else’s audience to get discovered. Hosted events (onboarding, user training, user groups, advisory boards, executive dinners, your own conference) take over after the close, where adoption, advocacy and expansion happen. The close is the hinge, not the finish line. By stage: • Pre-seed/Seed: attend for discovery. A dinner for eight design partners counts as your first hosted event. • Series A: add one recurring hosted format, such as a quarterly customer roundtable. • Series B: balance both sides on purpose, especially if expansion is a 2027 goal. • Growth: hosted events become a channel of their own. Question for the group: what was the first event you hosted for customers, and what did it teach you? Next week: SKO season, and why it’s where your 2027 pitch gets set.

Hi everyone! Are you working with tools for prospecting, enrichment, outreach and CRM but struggling to connect them into one workflow? We’re hosting a free, 1-hour live workshop on How to Build a Modern GTM System with AI & Automation. We’ll cover:

🎤 Speaker: Vrutant Shah 📅 18 Nov, Wednesday | 7 PM CET (Amsterdam) / 1 PM EST (New York) No coding experience needed. Free registration: eventbrite.com/e/2004078843770?aff=oddtdtcreator Hope it’s useful for anyone exploring GTM automation!

Hello Dear Community! Please, support us! 🚀 We’re launching our first Malva pilots and looking for early users! Malva is a sales execution platform that works on top of Salesforce and HubSpot. It helps sales reps:

For sales managers, Malva brings more structure and visibility into how deals are moving and what actions are happening across the team. We’re now looking for a few B2B sales teams to join our first pilot program, try the product in their daily workflow, and share honest feedback. If you’re a sales leader, RevOps professional, or part of a B2B sales team and would like to explore it, we’d love to hear from you. Interested? Drop me a message or book a quick call with us. We’ll be happy to show you Malva, walk you through the product, and discuss whether it could be useful for your team. Calendly: Select a Date & Time - Calendly Website: Malva — Sales Execution OS

random question - anyone in here got deep experience in closing marketing campaigns or ad sales? preferably for either marketing agencies or media brands. dont have a full JD yet but will be hiring these roles soon and want to meet some interesting people

LFGG guys got my apollo certiifcation lnkd.in/p/dmFq4_kr

🚨🚨🚨 New Job Post 🚨🚨🚨 Posted By: Katie Sherman LinkedIn URL: https://www.linkedin.com/in/katiesherman1/ Email: [email protected] /// The Hiring Company Company: Swayable Type of Company: SaaS Company HQ: New York, NY Website: https://www.swayable.com/ /// The Job Title: Sales Development Representative Description of the Role: We’re looking for a driven, resourceful Sales Development Representative to open doors at some of the world’s most influential brands. Based in San Francisco and reporting directly to our Chief Revenue Officer, you’ll identify prospective customers, earn their attention, and turn initial conversations into qualified sales opportunities. This is an opportunity to build your sales career with direct access to an experienced revenue leader and meaningful ownership from day one. You’ll learn how enterprise deals get built, sharpen your commercial instincts, and have a visible impact on Swayable’s growth. You should be excited by the daily work it takes to get there: researching accounts, picking up the phone, testing messages, and following through when the first attempt doesn’t land. Role Location: Working Environment: Hybrid If on-site/hybrid, role location: Salary: $65-75K base OTE: $100-110K OTE Total Annual Commission/Bonus: -- Currency: USD Link to Apply (optional): https://job-boards.greenhouse.io/swayable/jobs/5277731007 ----------------------------------------------------

Hey everyone! 👋🏾 Lincoln here, Enterprise BDR at Qstream. I spend my days getting pharma and life sciences teams to take a call they didn't plan on taking. 📍 Based in Ireland. Quiet, and great for getting work done. 💼 Connect with me on LinkedIn: linkedin.com/in/lincoln-imade 🎯 For fun: gym, content, side projects, and trying to get a bit better at everything each week. ✈️ Favourite place to travel: anywhere sunny. Spain is currently winning.

Shared a free tool some of you may find useful: a Forecast Accuracy Tracker (Excel). It compares the forecast you locked against what actually booked, period by period, and calculates variance, accuracy percent, and rolling three period accuracy for you. Six fictional sample periods are loaded so you can see it working before you touch it. No email wall beyond the download itself, and it works fine alongside whatever CRM you run. I am a director level commercial leader. I have led a Salesforce migration that rebuilt the opportunity process into one source of truth, and a HubSpot implementation for a growing commercial team. The discipline behind this tracker raised forecast accuracy by 19 percent at a regional industrial sales organization. The tracker is the measurement piece of a larger system I packaged as The TILEE Pipeline Governance Pack: a stage gate pipeline model, forecast governance cadence, a twelve KPI framework, and a 90 day rollout roadmap. If the tracker proves useful and you want the full system, Starter is here: tupshur1.gumroad.com/l/zklgf and Pro, with the team rollout materials, is here: tupshur1.gumroad.com/l/arlwel Free tracker: tupshur1.gumroad.com/l/grlgz Happy to answer questions about the method in the thread. The tracker measures the promise. The governance behind it is what moves the number. Tim Upshur, P Upshur Consulting

Tim Upshur, director level commercial leader and founder of P Upshur Consulting. I build pipeline governance and forecast accuracy systems for B2B sales teams. Glad to be here.

👋 I’m Ethan Halfhide! I’m an exited software agency founder with a background in consultative B2B sales. I joined RevGenius to meet other revenue folks, swap ideas on AI and sales, and connect around senior AE opportunities. 📍 I live in Richmond, VA. 🔗 Connect with me on LinkedIn - linkedin.com/in/ethan-halfhide 🦜 For fun: I build AI tools, make content, and enjoy surfing. ✈️ Bali and Costa Rica!