hi all Companies are investing in AI. But are their GTM operations ready for it?
I’ve been reviewing the 2026 B2B State of Martech & Revenue Operations Report by LXA, in partnership with LeanData.
Three findings caught my attention:
47% report manual processes that cannot scale.
45% report slow or missed follow-up on inbound leads.
42% report poor alignment between marketing and sales on lead qualification.
These numbers point to a bigger issue.
Companies are investing in technology, but the processes connecting marketing, sales, and RevOps are still falling behind.
My view: AI can improve execution, but it cannot replace a clear GTM strategy, strong processes, and team alignment.
I’m sharing my practical takeaways, GTM insights, and recommendations in this week’s newsletter, published on 17 November 2026.
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What do you think is holding companies back more today: technology, processes, or team alignment?