Everyone's optimizing top-of-funnel. Meanwhile, the deals you've spent 12-18 months and tens of thousands of dollars trying to close are quietly dying at the Proof of Concept (POC) - the most expensive stage of the enterprise funnel.
Generic environments, broken AE–SE handoffs, no success criteria, a champion who can't sell internally: this is where pipeline actually leaks, and almost no one is talking about it.
What You'll Learn:
Join John Care (author of Mastering Technical Sales) and Gilad Komorov (3X CRO and GTM advisor to enterprise SaaS companies) for a 40-minute, no-theory breakdown of why enterprise POCs fail - and the playbook high-win-rate teams use to win them.
You'll leave with:
Thefive POC killersto eliminate
Apre-POC alignment framework
One moveyou can put into practice this week
Learning Objectives:
Identify the most common reasons enterprise POCs fail and recognize the hidden risks that cause deals to stall or die during the evaluation process.
Implement a pre-POC alignment framework that establishes clear success criteria, stakeholder buy-in, and seamless AE–SE collaboration before the POC begins.
Apply proven strategies used by high-win-rate teams to improve POC execution, increase stakeholder confidence, and convert more evaluations into closed-won deals.
BONUS:
1. Everyone who joins also gets a KILLER prompt for building your custom POC kickoff and readout deck.
2. Enterprise companies joining get a Demo Maturity Assessment and Recommendation from Demostack's in-house specialists.
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