Do we live in a bubble? Yes.
Does everyone feel the same about GTM? No.
Is ABM dead—or was it ever real to begin with?
Once hailed as the future of GTM, Account-Based Marketing is now being questioned by the very creators reshaping revenue. Some say it’s just rebranded sales outreach. Others claim it’s evolving into something AI-native and radically smarter. The only thing we know? Everyone has a take.We’re pitting legacy thinkers vs. native AI builders to expose the gap between theory and execution.
This is category disruption in real time.
You'll hear:
Why ABM became the go-to acronym—and what it really delivered
Whether ABM is just personalized spam with a fancy name
How AI is exposing the cracks in traditional ABM strategies
If ABM can evolve beyond static account lists and cookie-cutter plays
Why modern GTM teams are ditching ABM for smarter orchestration
And if “account-based” is even the right lens in a post-persona world
Where do you stand?
Don't expect everyone to agree. Expect the opposite.
