"No more MQLs!"
For decades, the Marketing Qualified Lead (MQL) was the North Star for GTM teams. Now, it’s being called a bottleneck, a vanity metric, and the single biggest source of friction between Sales and Marketing.
Some say the MQL is dead. Others claim it’s evolving into a smarter, more sophisticated signal. The only thing we know? Everyone has a take.
We’re done with polite handoffs. We’re pitting Marketing vs Sales to expose the MQL for what it really is: an outdated metric holding revenue back.
This is the debate that will reshape how you think about your funnel.
You’ll hear:
Why the MQL became the source of so much dysfunction between Sales and Marketing
What you replace it with (Hint: The answer isn’t just a better scoring model)
How modern RevOps teams are building a pipeline-first, MQL-free framework
Is the MQL simply an easy excuse for Marketing to say "my job is done"?
How AI and real-time intent data make the MQL completely irrelevant
What a truly unified, full-funnel GTM looks like when you kill the MQL for good
Where do you stand? Don’t expect everyone to agree. Expect the opposite.
