Welcome Chris!! Love the startup angle. The attend-vs-sponsor call is one I see teams get wrong a lot, usually because they decide before looking at who's actually going to be there. I work on skylarq.ai (AI agents that help event and field teams figure out who to meet, prep before, and follow up after), so I spend a lot of time on the before and after side. Would love to swap notes sometime, especially on first tradeshows for startups.