Margo D.

Agree with what Chris said. Marketing is too broad to master everything, and there's no one path that works for every business. For example, most people would initially think a Fractional CFO should prioritize LinkedIn. But depending on the CFO's clientele, either Instagram or TikTok might be more effective. The critical unlock is understanding exactly who your customer is, where they congregate, and how they think and behave.

Nikolas C. Overall the new UI is much better. The video is a great idea but execution could be improved. I found the motion graphics very distracting. Reducing the overall # of motions and/or slowing down their speed would improve my perception of your brand's reputation and reliability and that of the developers you offer.

I've done it twice and have friends in publishing. Happy to share insights.

IME, Google Ads (and all the other ad platforms my client use) work best if brand awareness is already strong. If you're a young brand or in a niche market, you need to design with precision to avoid paying for irrelevant or low-intent clicks. And there's good reasons to be wary of automated campaigns unless you've got a sizeable budget. DM me if any questions.

I've run the buying process for enterprise and growth companies in multiple tech stacks (from MarTech to engineering document storage!). Whenever possible, I shortcut the initial disco by providing some facts up front when I set the meeting along with my top 2-3 objectives for the call. But, I'll caveat that it only works if I'm communicating with the BDR and not just the person who routes leads to the appropriate BDR for the size/industry/territory.

I send all my B2B SEO work to Grant at Kimura Digital

Not currently, but I worked in wireless/telco before starting my consulting firm. What insights do you need?

Referrals and a couple strategic partners got me started. Your network grows naturally as contacts move to new companies.

This is a human behavior - people like to do things their own way, especially BDRs - so I think you need a process/incentive solve.