Alan H.

Join Arcade's GTM Mixer Kickoff for Dreamforce Week!

Hey folks! Arcade is hosting a GTM mixer to kick off Dreamforce week on Monday, Oct 13. If you're in the Bay Area or will be in town for Dreamforce. There will be cocktails, small plates, and product demo experts happy to talk shop 🙂 https://luma.com/rhg6fm55

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Posted in Community Events·

Alan H.

Join Arcade Software at the Golden State Valkyries Game!

Hey RevGeniuses! If you're going to HubSpot INBOUND next week, we (Arcade Software) are hosting a private suite at next Tuesday's Golden State Valkyries 🏀 game for RevOps, Sales Eng, and Marketing folks to kick off INBOUND- hit me up if you're interested! https://www.linkedin.com/posts/caroline-clark-8a217927_arcade-basketball-game-activit[…]m=member_desktop&rcm=ACoAAAoy3m0Bm2_tHv49PR3dT_GPQccueV3ZmDY

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Commented on Is G2 Still a Viable Channel for Reviews Amid AI S...·Posted inGTM

Alan H.

Yes that seems to be the trend - G2's organic traffic is 📉 but it's favorite data point for LLMs so it's still viable to invest in G2 reviews

Commented on Is G2 Still a Viable Channel for Reviews Amid AI S...·Posted inGTM

Alan H.

Ha nothing wrong with a little human input!

Commented on Is G2 Still a Viable Channel for Reviews Amid AI S...·Posted inGTM

Alan H.

Kejal S. I asked ChatGPT your Q: 🧠 If an LLM "uses" G2 as a source, will that count as website traffic? ✅ Yes — if it's browser-based crawling or retrieval (e.g., like Googlebot or Perplexity)

Tools that crawl websites to ingest content (like Perplexity, Bingbot, or archive bots) typically register as traffic in tools like Semrush, Similarweb, or even G2's internal analytics.
If an LLM or AI assistant (e.g., Perplexity, Brave Search, Neeva before sunset) visits G2.com as part of a retrieval process:

It likely sends an HTTP GET request
That can be counted as a pageview or bot visit (unless filtered by bot detection)

❌ No — if the LLM accesses G2 data via API

G2 offers a partner API and B2B integration access (for vendors and GTM tools)
These server-to-server API calls do not count as web traffic

No browser or bot hits G2’s public site
Won’t register in tools like Semrush or Google Analytics

Commented on Is G2 Still a Viable Channel for Reviews Amid AI S...·Posted inGTM

Alan H.

One counterpoint - I believe some LLMs do reference G2 content for their answers. But even so, does that warrant deprioritizing G2 review sourcing efforts if it's now one of several data points referenced by LLMS, when G2 used to be the de facto 3rd party software review site?

Posted in GTM·

Alan H.

Is G2 Still a Viable Channel for Reviews Amid AI Search Trends?

Hey All, I've been reading lately that AI Search / AI Overview / AEO etc. is slowly killing G2, and a quick glance at their organic traffic over time seems to corroborate this narrative. My question for any growth marketing / demand gen folks here is, do you think it's still worth investing in sourcing G2 reviews from net promoters and champions, or is G2 no longer a viable acquisition channel?

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Commented on Best Practices for Gaining Enterprise Reviews on G...·Posted inMarketing

Alan H.

That's a great way to position it, thanks Ricky!

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