Garrick v.

Commented on Key Buyer Behaviors That Strongly Indicate a Deal...·Posted inGTM

Garrick v.

there's a steady progressive sequence that goes something like this:

intro call w/ champion
follow up call w/ champion + executive buyer to scope opportunity
proposal review / acceptance call with champion & executive buyer, where kickoff call is scheduled.

Blair Enns calls this the 4 Conversations, and its held true for me.

Posted in Startup Pitches·

Garrick v.

Survey Reveals Monetization Challenges, Not LLM Token Costs, Are Squeezing B2B SaaS Margins

The current zeitgeist suggests the un-forecast-able token costs of the foundational LLM models is squeezing B2B software margins. Over the past month, I surveyed B2B SaaS leaders across industries and stages. After analyzing the data, it does appear margins are being squeezed. The LLM models however, are not necessarily the culprit. Instead the data suggests a monetization log jam, where new AI features are blocked from commercial realization forstarters.substack.com/p/for-starters-83-the-monetization

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Posted in Community Events·

Garrick v.

Monthly Pricing Roundtable on NRR Squeeze – Co-hosted with Fred Penteado of 129Advisory.com, July 14

Tomorrow (July 14) is my monthly pricing roundtable. This month's topic is the NRR squeeze. Co-hosting w/ Fred Penteado of 129Advisory.com Join us: luma.com/hjf7aagi

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Posted in Startup Pitches·

Garrick v.

Survey on AI Impact and Market Conditions Affecting B2B SaaS Pricing for Product and Revenue Leaders

i'm currently running a survey on the realities of AI and larger market conditions on B2B SaaS pricing. pricingfromthestart.com/survey If you're leading product, finance, strategy, marketing, or revops at a B2B SaaS (especially emerging + mid-market) I very much welcome your perspective.

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Commented on Why Companies Are Choosing Fractional Hires for Ex...·Posted inGeneral Discussion

Garrick v.

Yes. This is why fractionals should charge more not less.

Commented on How to Handle Buyer Silence After Sending a Propos...·Posted inGTM

Garrick v.

(edited)·

I see this as an operational process issue, not a tracking issue. Consider

Rather than sending over the proposal, review it with them on a call.
Rather than using it the proposal as a proposal of work, use it as a confirmation of everything that's been agreed to.

Commented on How Headless CRM and AI Are Transforming Salesforc...·Posted inGeneral Discussion

Garrick v.

Completely consistent w/ my overarching principle: "LLMs are apologies for bad UIs"

Commented on any blog/newsletter writers here? Would love to co...·Posted inGeneral Discussion

Garrick v.

Hannah A. yes, all of For Starters is about customer value & pricing strategy

Commented on any blog/newsletter writers here? Would love to co...·Posted inGeneral Discussion

Garrick v.

https://forstarters.substack.com Most recent article published yesterday.

Commented on Tips and Advice for Launching on Product Hunt for...·Posted inGTM

Garrick v.

Not directly. The only guidance I've heard is to moderate the expectations of what happens the day after launch day.

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