Sheri O.

Quick share for anyone working with CRMs: One of the biggest gaps I see in B2B marketing is knowing when a contact is actually ready for a sales conversation. Today (7/17) I’m hosting a short LinkedIn Live (just 15 minutes) on how to recognize and act on buying signals inside your CRM—so your team isn’t just guessing who to follow up with next. It’s more about interpretation than automation and how to make better use of the signals you’re probably already collecting. ⏱️ Join here if you’re free (12:30 pm ET) https://www.linkedin.com/events/livepowersession-howtoidentify-7341554824141799427/theater/ We’ll also send out the slides afterward—grab those here if helpful: https://videotraining.sheriotto.com/nmas Let me know if you plan to come! Always good to connect with others thinking through this too.

LinkedIn Live Power Session - Thursdays Get weekly power tips to support your B2B marketing goals. In less than 15 minutes learn how to fix the most common clarity mistake in B2B SaaS messaging and say what your buyers actually need to hear. ⚡Live power session on LinkedIn 7/3; 12:30 ET driven by former HubSpot Demand Generation lead. Join in: https://www.linkedin.com/events/livepowersession-themessagingmi7341635055657582592/theater/ -- Missed this week? That's ok. Catch next week's Live power session where we'll be discussing: How to effectively nurture and engage cold leads. Join the email list for updates on upcoming topics and details: https://newsletter.sheriotto.com/page

Here's the truth nobody wants to admit in B2B ...most of your best emails never had a chance. Not because of the offer. Not because of the timing. But because the subject line 𝘯𝘦𝘷𝘦𝘳 𝘮𝘢𝘥𝘦 𝘪𝘵 𝘱𝘢𝘴𝘵 𝘵𝘩𝘦 𝘣𝘳𝘢𝘪𝘯’𝘴 “𝘧𝘪𝘭𝘵𝘦𝘳.” 📩 Today at 12:30 pm ET, I’m going live on LinkedIn (for about 10 minutes) to show you how to fix that using my 3-part “Clear Curiosity” framework: ✔️ Relevance ✔️ Curiosity with clarity ✔️ A human tone that builds trust (especially with cold leads) This will shift the way you write subject lines immediately. (𝘐'𝘮 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 𝘧𝘰𝘳 𝘺𝘰𝘶) ☕🥤 Grab a hot or cold beverage and let's cheers to an amazing 10-minute power session designed to get you converting more leads into qualified demand. 👉 Register for the slides and replay, PLUS a free tool announcement: https://lnkd.in/e3ivZCc5 One word, what makes YOU open an email? • Clarity? • Curiosity? • Urgency? • (Something else?) Stay tuned for the email marketing free tool announcement to improve your copy instantly. Who else is excited to: • Save time writing emails • Save frustration editing the emails ChatGPT wrote for you? See you at 12:30 pm ET. Thursday 6/26