Nick Z.

Really really like that framing in the second paragraph.

Dude. Stop.

Lol. Yeah; after he hit here I got hit like 6 ways on LinkedIn. So my thing on this front is not that I think PMMs aren't supposed to do that, but absent pain data, what’s it getting tied to?

OMG, YEESSSSSS. 100%. Signals are deep in the funnel so sales is aligned. (note: legit signals, not off-the-shelf BS). And if you take that as a means to inform marketing, everything is inherently aligned.

that’s spot on, Gizem Ç.. And, frankly, it’s even bigger than that. Done right, signals are actually a critical unifying force across the entirety of GTM. Content should be derived from signals. Playbooks. Sales enablement. Brand. Etc. All of it should come from that wellspring.

sorry, what?

and you’re 100% right. You can’t just post the signals. You have to tie them to playbooks (and content/resources).

It’s very, very, very hard. Start by using Opus4.5 and getting a company and industry trends analysis done. Then dig into ICPs and critically their jobs to be done.

This is not a pitch. Just validation.

we’ve built an entire company around this pain.