Kamal K. to your point, I've seen every approach fail before 🙂 A lot of times email just won't be the working conduit. Meanwhile LinkedIn is crushing it. For another company email is the only way to get a hold of people and for others a phone call is the only way to get through. Then taking that a step farther, there are certain verticals where you wouldn't want to ask for a meeting in the first message but then there are others that definitely want very black and white copy about intentions. I've seen personalized video at scale work really well and I've seen it work like shit haha. There are not many constants in terms of conduits, type of content, or type of messaging. I would never say verbatim, "one effort is definitely going to work." Everything is a test and you're not a good marketer if you don't take risks. You're just pushing papers and emails and playing it safe with status quo.
