Tony W.

No doubt! I created a sales-first marketing playbook to address this gap for my clients

Looks awesome! Bummed I’ll be out of town and won’t be able to make it

Eric Å. I can also help give some guidance if needed. I work with companies at the inflection point of the founder-led transition, or at the point where there is some PMF and the org wants to accelerate sales. We put the foundational playbook in place, coach the team, etc. I’d be happy to share the framework with you. LMK

1...based on your current way of measuring. Rapport and confidence don't establish trust with buyers. Credibility and value do. Additionally, Trust is from the receiver (buyer) so you will need a highly complex system of measurement to get into the buyer's head on if they "trust" the seller. Ultimately what are you trying to do? What's the intended outcome?

Why haven’t either of these solutions worked for you? What’s missing?

Alex P. Thanks, but I have already found someone.

Imagining is easy. I'm interested in real results. If AI is going to replace reps actually learning and getting better, then they will get worse, and they won't be needed. If humans will still be needed, AI won't deliver actual results. I know AI can, and will continue to do more, very "cool" things, but I want to see the results. "We were only at $X in revenue with $Y cost in the team before AI, and now we are at $2X revenue with $0.5Y cost after using AI." Let's see when the hype turns into results

If that’s the case then it won’t be long until sales reps won’t be needed at all. 😂

Following along on this thread as I may need a Salesforce consultant soon too.

Makes sense that timing is a huge factor here. Hopefully your team is asking about contract end dates through this process and can at least plan to come back to them.