Hasan S.

For a team transferring ownership of Google Tag Manager (GTM), the biggest surprise is often the shocking state of the container's organization—or lack thereof. Many teams discover a "mishmash of loosely-connected activities" that masquerades as a GTM model, leading to confusion, errors, and an unreliable measurement foundation.

For a team transferring ownership of Google Tag Manager (GTM), the biggest surprise is often the shocking state of the container's organization—or lack thereof. Many teams discover a "mishmash of loosely-connected activities" that masquerades as a GTM model, leading to confusion, errors, and an unreliable measurement foundation.