MarketingUnderstanding GTM: Probabilistic vs. Deterministic ModelsAyse G.··View in SlackShareHey guys, if you need a bit more insight as to how GTM is probabilistic and not deterministic, and cause and effect and time lag, I would follow Mart Stouse on LinkedIn. Here is what I wrote https://www.linkedin.com/posts/ayseguvencer_timelag-activity-7326627452171018240-E0Se?utm_source=share&utm_medium=member_ios&rcm=ACoAAACzr9QB-fl0hKATkTPBOMOq6Rzxn0XluB4🙌1