Improving Customer Feedback: Alternatives to Outdated Surveys

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Hi Everyone!!! I want to know the prospecting customer's pain points wrt to their current vendors. As in practice we send Survey emails to our Target leads but the outcome is poor. Is there any ways better than the outdated surveys? Please advice

3 comments

Ayse G.
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Have you tried to identify some of the challenges yourselves, and reaching out with how you are solving those challenges instead of surveys. That way you can bring your value, and then maybe get a meeting?
Ayse G.
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I wouldn't myself fill out a survey as a SaaS decision maker, especially not if I don't know what you can do for me. Does that make sense?
Kamalkanth R.
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Thank you Ayse G. Yes, I have the same view as yours. Wanted to get that practice out!! Will do more research.