Best Practices for Long-Form Content on LinkedIn: Articles vs. Newsletters

Thoughts on LinkedIn articles? Thoughts on article vs. a LinkedIn newsletter? I have a C suite exec who is starting to write long form content and we’ve already discussed breaking the long form into shorter form posts. But for the longer form stuff - hosting it on our website doesn’t make sense for our goals - so wondering what longer form format on LinkedIn people are still seeing success from? Or has everyone moved on to just posts and video?

6 comments

Abdul R.
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Linkedin newsletters are the best kept secret on LinkedIn. Write articles and then once a month or every 2 weeks compile them into a newsletter. When you create a newsletter, it automatically invites all your followers to subscribe. Every time you publish, every subscriber gets a notification so the open rates are phenomenal. And a lot of people choose to have the LinkedIn newsletter emailed to them also. Its really powerful but oh so underutilized. You can take a look at my newsletter to get an idea https://www.linkedin.com/pulse/marketing-without-bs-abdul-rastagar-v9igc?utm_source=share&utm_medium=member_android&utm_campaign=share_via
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Shlomo F.
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Interesting Adbul, I'm probably doing something wrong, because I've been sending the LI newsletter consistently, but not a lot of resutls from it.
Jacob S.
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I just started a linkedin newsletter... thought I'd hate it and it'd be useless but it's actually really valuable. For 2 reasons:
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It notifies all subscribers when you publish (normal posts can't do that)
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It emails the newsletter to everyone.
I thought nobody would see my linkedin newsletter, but it's been a top way to distribute it (I've been growing my account for the past 3 years). P.S. LinkedIn is pushing "video thumbnails" for newsletters which is something I've been meaning to try. Lisa C.
Lisa C.
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Ok so sounds like newsletters work but aren’t like “game changers” and I’ll explore video thumbnails thanks!
gavriela d.
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I agree with everyone above. Newsletters work. At the same time, LinkedIn is favoring video content, so if you have the bandwidth, you should put some time into that too.
Suchandan
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Lisa C., I'm joining the party late - you mentioned that hosting it on your site doesn't make sense for your goals - what are you hoping to achieve?

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