Improving Webinar Attendance: Strategies for Better Live Engagement

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Hello there! Has anyone cracked a good strategy for improving the registration vs. live attendance ratio for webinars?Basically, what’s worked well to get more folks to actually show up live (vs. just registering and ghosting)? Would love to learn what’s worked for you. Thanks in advance!

8 comments

Kabir K.
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One simple tactic that’s worked for us: sending a calendar invite immediately after registration, plus a reminder SMS 30 mins before the webinar. Personal follow-ups (even automated ones) also boost attendance significantly.
Piotr M.
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We are currently organizing about 12 webinars and 20 events. Calling them before the webinar, having a phone number, gives us a 60% show rate.
Anoushka B.
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Thanks Kabir K. appreciate it
Anoushka B.
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Piotr M. but is calling scalable for a webinar?
Anoushka B.
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Would completely make sense for an in person mixer but is too much from a webinar perspective?
Piotr M.
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most of my events, webinars are for C-level, 300-500 people companies at least. So we need to do it
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Peter S.
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I consulted a company about this yesterday. But if you are forcing webinar registrants to use zoom, many will just drop off. Anytime you are requiring a user to download anything, it will kill your conversion/attendance rates. Are you doing it on zoom? If so, i'd recommend doing it somewhere else where they are comfortable
Vivi D.
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Sending calendar invites along with the autoresponder is a No.1 rule! Plus try to experience the timing of your reminder emails. We used to send only 1 hour to go reminder emails, but now we are sending 3 reminder emails: 2 days before, 1 hour before, 5 mins before - we end up with great results