Strategies for Targeting Users with Organic Content

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Hi Guys! I know this is a long shot but are you aware of any strategies that allow you to target users with organic content based on their search activity? I'm only aware of this capability via paid content.

6 comments

Maeva Cifuentes
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When you say organic content do you mean search or what kind of organic?
Tressa D.
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Ah Maeva Cifuentes! Should have clarified, I meant social. However, anything unpaid would be highly advantageous.
DianaC
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Tressa D. Assuming you’re in B2B, you can get close to this using tools like Bombora or 6sense—they show which companies are researching topics relevant to you. Then you can tailor content and engage folks at those accounts organically (via posts, tags, comments, outreach, etc.). Just a heads-up: it’s all manual—no platform distributes that content for you. It’s effective but time-consuming unless you’ve got a team or system in place. Basically: doable, but definitely not “set it and forget it.”
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Diane Fonseca
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reinforcing Tressa D.’s comment - it's a pretty manual process. Bombora, 6Sense will show you what topics are being read about and/or searched, but someone on your end has to get that in front of the right people - which often involves research
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Diane Fonseca
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check out https://www.commonroom.io/
Tressa D.
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Thank you Diane Fonseca! 🙏