Seeking Marketing Insights: Advocacy and Customer Testimonials

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Hi Everyone! Anyone here who has experience with advocacy/customer proof/testimonials and using this as content for marketing? Thanks!

Triveni A.
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Hi Ilai, yes of course. I typically use these in later stages of the funnel. Any specific questions I can help with?
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Theresa P.
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yes. I use testimonials to create ads, pull quotes in sales emails
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Ilai S.
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who provides those testimonials/snippets? Do they come from Success into Marketing, or how does the process work?
Theresa P.
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I can circle back in DMs for additional context. At my org, I have a couple of ways to get those. I am flagged when: -a positive NPS score -a positive review online -a customer tells CS they are willing to get interviewed From there, I send an email asking for a 30-minute chat. To generate assets: -i run transcript of meeting through LLM to pull top quotes from customer -use AI video editor to pull most engaging clips of video -use LLM to create customer case study Then I send all of these to the customer for approval. My process from interview to getting actively used = 3-5 biz days
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Triveni A.
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Yes exactly, there’s a tool called app cues that allows you to survey customers in app
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Triveni A.
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Additionally you should reward folks who review you
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