Navigating Career Paths: Insights for Aspiring Fractional CMOs | RevGenius

Navigating Career Paths: Insights for Aspiring Fractional CMOs

Any Fractional CMO’s here? I’ve been recently laid off and now i’m my 40's. With 17 years of experience, I wonder if I should look for another job or try this as a new career path? I am now posting on Linkedin everyday to build my personal brand (subtle plug here lol) and I hope this can be a good source of opportunities. But would love to hear from other fractional CMO’s on your own personal experiences. Can I support my family with this? or should I look for another salaried position… one thing I’m worried about is ageism because most of my background is in tech

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7 comments

Kristin P.
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Happy to chat … made the move t fractional 4 years ago and wouldn’t likely go in-house again
Peter S.
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Thanks Kristin P.,do you mind if I reach out to you personally?
Peter S.
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Mind telling me your pros and cons?
Lucas D.
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Hey Peter S.! We've been teammates although we never had a chat (both worked in Workana). Crazy to find you here! I'm in the same situation as you! I think that fractional CMO roles seem interesting, I'm still in the in-house full-time spectrum though. Although I have done consultancy for different firms.
Kristin P.
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Feel free to dm me to set up time if you want more beyond the rambling answer below Peter S. ... High-level my pros/cons vary pending the season. Right now I'm at/slightly above the capacity I want (I also am a dedicated parent + triathlete so like to carve out time to be my best at both of those – one of the reasons I love this type of work) and feeling confident about how I can make an impact at high-growth orgs, ability to do the projects and work I like the best, my cash flow, etc. My other major pro for fCMO'ing is being 'above the fray' and out of the politics. I'm a very transparent person and while that can sometimes burn you inhouse, it's more often appreciated as an outsider. One of the biggest cons is time to do biz dev/not always in control of capacity due to macroeconomic trends/people undercutting pricing/getting connected to roles that are out there, etc. which can also happen searching for a 'forever job' so it's ultimately it's deciding which path is more fulfilling to you because there is no wrong way – except (my opinion) having feet in both sides. It makes it really hard to commit to a project or a company if you are constantly looking for greener grass. Obviously there is a lot behind each pro and con so happy to expound.
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Peter S.
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Hi Lucas D. what a small world!! Are you still at Workana? I worked with Maico, Kiku and Tom when they opened the workana office in Kuala lumpur. Great guys, I miss them alot. I really miss Workana's work culture, its still something that I deeply respect and miss 🙂
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Peter S.
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Thank you so much Kristin P., just sent you a dm 🙂