Exploring Narrative-Driven Content for Brands: Seeking Feedback
Hey everyone! My team and I have been exploring various content ideas, mainly for blogs. One type of content we produce for a household name that is getting a lot of appreciation (most likely because their audience enjoys it) is narrative-driven long-form content. We don’t just research and write. We interview reputable sources. And we don’t just ask them the basics, we ask reflective questions. As a result, this household brand continued publishing this type of content (woohoo!!) So now, I am thinking of pitching this to other brands. It’ll be time-consuming and require more skills, but seeing how our client appreciates this type of content, we want to do more of it. We can fuse it with SEO, and I can just imagine the engaging social media posts/reels we can make out of these blog posts. Few questions: * If you’re a DTC or SaaS brand, is this type of content useful for you? And would you invest in this, instead of typical research pieces? * If yes, would you prefer a set of blog posts per month (say 8 blog posts per month) only OR would it be more beneficial if we include a few social media posts too? * If our target is small & mid-sized businesses, is $2,000 per month for a 6-month contract too much?? Or too small? I probably have more questions, but I’m not yet caffeinated so the brain cells are still warming up. These shall do for now. Thanks so much, folks! Looking forward to your thoughts and input!