Navigating the Shift from Inbound to Outbound Growth in B2B
Hi all. We've been hearing this more and more, and it’s hitting home. A survey platform we recently spoke with shared a use case that really stuck with us. Not just because it’s common, but because we’ve lived it too and it is the new reality.
Defining the Ideal Customer Profile (ICP) as you shift from inbound-led growth to outbound motion.
Tracking the entire lead-to-deal journey to actually understand what’s working and what’s not.
This transition from inbound to outbound is very real for B2B teams. It’s not just a tactical change, it’s a mindset shift. And honestly, without the right visibility into your data, it’s easy to fly blind. If you’ve gone through (or are going through) this shift, I would love to hear how you’ve tackled it. And if you’re looking for support, we’re here to help make that transition a lot smoother.
