Hi Jon F.,
For long sales cycles and consultative selling, the tech stack often needs to go beyond just managing contacts, it's about enabling insight-driven conversations and aligning GTM teams.
Here are a few categories and tools we’ve seen work well:
Outreach or Salesloft - For multi-channel cadences, especially when staying top of mind over a longer cycle.
Gong - To understand deal progression, coach consultative approaches, and spot risks early.
Clari or Aviso – gives visibility into forecast accuracy, deal health, and pipeline risk across a longer sales cycle.
6sense or Clearbit – for surfacing accounts showing buying signals, and tailoring the approach accordingly.
PandaDoc or Conga – to streamline quote and proposal generation while maintaining a consultative feel.
Notion or Airtable – for collaborative deal tracking when multiple internal teams are involved.
Please let me know if you’re looking for any help or need further clarity. Thank you.
