Hey everyone. I’m exploring US GTM for Publive (CMS/DXP for Media Publishers + Content Heavy brands). We’ve grown across Asia in the last 2yrs (with over 100 mid to large paying customers incl. Elle.in, Indian Express, NewsNation) and are now focused on entering the US market.
I’d love to tap into the community’s wisdom around GTM:
• For US SaaS founders → what’s working better early on: outbound-led or inbound-led GTM?
• For higher-ACV but traditional industries (like media publishers - news, magazines, communities etc) → what approaches have helped shorten sales cycles?
• How do you structure partner/agency programs in early GTM stages without overcomplicating?
• Any proven ways to get initial reference customers or lighthouse accounts in the US?
• What channels/tactics have you found best to warm up US prospects before direct outreach (events, Slack groups, paid, ABM, etc.)?
• If you were starting GTM again, what mistakes would you avoid in the first 6–12 months?
