Justin B.

this was a few years ago but I did a case study wtih them - I don't work with them or anything like that 🙂 and like I said, have replicated the exact same play using other sources of Intent with success: https://sell.g2.com/case-studies/case-study-kibo-higher-conversions

happy to help! re: SFDC integration - even with that, I'd expect to be doing a lot of massaging, to be totally honest I think you can go either way, re: # SDRs! we had the whole team but it makes perfect sense to experiment on a smaller level to start... we had a broader play, where we were capturing Intent from multiple sources: G2; web visitors (I've done this thru multiple different tools which are somewhat interchangeable - Leadfeeder, Warmly, Clearbit, a lot of tools can tell you Account of anonymous visitros); Capterra every Account was tagged with below fields:

SDRs then leverarged Intent Topic to launch a personalized play based on what we knew the Account cared about

Victoria H. I've got a lot of experience leveraging G2 data successfully! a few things I'd think about when using this data:

if helpful, I'm happy to chat!

hi Boyona! i have a relevant use case here I can share... will ping you on LinkedIn, too

hi Matt! one of my fractional clients - who i dedicate 60% of my week to - fits this bill exactly! transparently... I'm not a CRO - I'm a fractional GTM exec overseeing this org's Rev Ops, pipeline management, forecasting, etc if, given my description, that makes sense for you, I'd love a peer-to-peer call to learn what you're seeing! if so, my calendar is here: https://calendar.app.google/rbUEoicHtTyKcU7P6

hi Gustav! I've got lots of experience in this area and would love to connect!