Hey all. Have been noticing a lot of GTM motions are still built around campaign cycles (build, launch, wait, repeat) even though buying signal moves way faster than that now. Feels like a mismatch nobody's really addressed.
This is for you if:
You're running account-based or demand gen and tired of your segmentation going stale the second it's set
Sales keeps asking "what do we have for this account" and the answer is usually nothing yet
You're curious where AI actually helps here, and where it's just noise
Doing a session on this on Oct 6th if any of that sounds familiar: linkedin.com/events/7503606029499154432
