Hi all - Good morning, first post here, and it's related to an organizational question. In your respective Rev Ops teams, does the Marketing Ops function sit outside of your direct remit? It's the case for me, and I find it challenging at times given a large part of the role is driving lead generation and our ability to measure full funnel effectiveness. Marketing currently is very good at driving events & content, but the measuring piece is one I am having to step into, but it is difficult to drive change at the pace I'd like. Curious to hear how you have navigated this challenge, or how I should be re-thinking the structure of the team with my leadership. Thanks in advance!!
