Thanks all for the thoughts! Any examples of good mofu campaigns or plays that have been helpful? 👀
FWIW: I am not a “real” revops/gtm person, so just learning here. And for right now, I only have RB2B and no other signals in the mix.
Anyone who uses RB2B or similar to identify website traffic?
Curious: What’s the playbook/protocol is for approaching or contacting any visitors it identifies? Do you reach out directly? Feed them into some kind of more-subtle awareness campaign?
