Margherita d.

for what concerns the budget of different digital marketing teams, I believe that you are more than right to say that should be the CMO owning it, however is still crossfunctional with rev ops if revenue operations are involved budgeting, headcount planning with finance

If you have marketing operation centralized under rev ops umbrella function, then the rev ops cna be functionally aligned with marketing and drive strategy and execution.

what measurement are we talking about? if you mean deal velocity, pipeline hygiene, pipeline quality, nRR, conversion in the lifecycle stages is Rev Ops. However i must say that depending on the size of the companies there is some metrics that could be tracked from different departments (example: event attribution, ROI on marketing events could be given from marketing team if you do not have a marketing operation centralized in rev ops team)

for what I have seen until now, the structure should be SDR--AE--CS (AM). when the deal is won, already from the onboarding piece AM should take ownership and being in charge of the customer experience, even being sure support is given (form support team) if product is complex to be able to monitor potential renewal and expansion

It depends on what you want to automate. Are you trying to map out consumption, usage based data points? if yes are they stored somewhere already? Or are you trying to map out intent/signals so more the top funnel stages?

Interested