Commenting so I can see any responses from anyone as Ive been hearing about this switch more and more
seen a variety of cool things here from basic Closed Lost Reasons with Details and win back campaigns based on those reasons --> To using gong / transcripts to analyze and pull themes and then personalize the win back strategies very deeply.
https://help.salesforce.com/s/articleView?id=analytics.data_about_analytic_snap.htm&type=5
Consider using snapshot reporting
