Nandini R.
Both, but the bigger unlock was reps spending 100% of their energy on deals with real intent already behind them. Better data is a bonus, but eliminating the “is this person serious?” phase entirely is what moved the needle.
And, this market is still very early. Making AI the front warrior at the very first touchpoint is a hard bet, and most teams aren’t mentally ready for it yet.
We’re actually running an experiment right now. Testing this across different B2B SaaS niches (dev tools, HR tech, fintech, vertical SaaS) to understand where AI-first qualification actually works and where it falls flat.
If anyone here has a B2B SaaS product with a “Book a Demo” button and is curious, would love more people in the experiment.