Hi Cassie W., Personally, I have a production workflow that works for a client of mine which is a marketing agency, the system extracts on a weekly basis all of the Google Ads data and then extract all of the conclusions and insights from the numbers. It generates this beautiful PDF document and sends it to my client's digital team. The system monitors on a daily basis for specific conditions like high impressions but low conversions or clicks to identify hidden issues for example but overall if I'm honest, I would not use AI currently for visual content generation as it's not there yet. It's not reliable enough, I'd say that.
My overall advice regarding using AI is to use it for small, specific things that you'll verify are fine before using. Human confirmation in the current steps is crucial.
Regarding the system I explained above if it's valuable. Just tell me I'll provide you with the JSON for free, and I'll attach the PDF example of how the document looks like to get the idea of what it provides. I was thinking about adding keywords optimization to the reports. Not sure if it's useful. Would love to hear your thoughts if you think that's something that could help or is relevant.
