Great discussion! From working with GTM teams on AI implementation, I’ve seen the sweet spot is having dedicated AI-savvy people who understand both the technical and revenue sides, rather than expecting all reps to become builders.
The teams seeing the biggest wins follow Paretos 80/20 split - most folks consume AI outputs while a few technical team members handle the building. What’s crucial is ensuring proper oversight and governance, especially for outbound activities.
For voice-based workflows specifically, the conversation intelligence and automated follow-up capabilities can be game-changing without requiring teams to build from scratch. The key is finding solutions that integrate seamlessly with existing processes while maintaining that human oversight everyone’s mentioning.