Hey Nico - Data Quality & Verification Layer. One of the biggest hidden challenges in RevOps is data decay. Even the cleanest CRM fills up with outdated or invalid contacts, people change jobs, phone numbers get reassigned, and ‘catch-all’ domains slip past email validation. If you don’t verify contacts continuously, reps waste hours chasing ghosts and your scoring models quickly lose credibility. A great email sequence or scoring model can’t fix the fact that 30–40% of contacts will go stale every year. Even worse, most provider are missing direct dials on 1/2 their audience, haven't classified their phone numbers as wireless or non-wireless, don't know for sure if the contacts still work at the company they think, and have 1/3rd of their mobile numbers wrong. I've built a business around fixing that type of stuff.
