Hey RevGenius 👋
Doing research on how CVM / lifecycle teams at B2C retailers are structured and how decisions actually get made — specifically the gap between what mature CVM functions look like at enterprise scale vs. how most mid-market teams actually operate day-to-day.
Background: my co-founder and I are ex-McKinsey, where we built CVM functions from scratch at large retailers and banks. We're now building in this space and want to pressure-test our thinking with people doing the work.
Looking for 8–10 people owning CRM / lifecycle / retention / loyalty at B2C retail, fashion, beauty, grocery, or subscription companies for a 30-min call.
What's in it for you:
→ $50 Amazon gift card as a thank-you
→ We'll share aggregated findings + the enterprise CVM frameworks we used at McKinsey with everyone who participates
DM me if you're interested or tag someone who'd be a good fit.