DMed you!
and then, how do you go about finding those lookalike prospect companies/personas at scale
This is a really great framework, thanks for sharing! Other than the obvious (interviewing your customers) how do you go about finding things like key values, and some of the more drilled-down firmographics?
Thanks Adam S.! I'll play around with it 🙂 not familiar with Airscale but definitely would want to check it out.