Jonny B.

One pattern I’ve seen repeatedly (and am working through with a ~$1M ARR company right now) is when marketing is optimised purely for generating MQLs without looking at what happens after the handoff. On paper, marketing hits their MQL target and celebrates. But when you follow those leads down the funnel, only a small percentage convert to SQLs, SALs, and Closed Won. So marketing hit their MQL target, but sales miss their SAL target, and the business misses revenue targets. 🫠

Leadfeeder and Albacross are two cheaper alternatives (depending on how much traffic your getting)

you mean deanonymization of website visitors?

If you're using LinkedIn to target cold audiences, then I think it's often more of an educational and brand building exercise. I think you'll need more than just in-feed ads to activate these audiences (direct outreach etc). If you're looking for more immediate results, Google Ads targeting high-intent KWs might be a better bet (assuming there's some existing demand). Have you experimented with this?

I'm sure there are some CEOs who are nightmare's to work with, I've been lucky enough that the ones I worked with understood marketing to the extent they knew why it was important. But the reality is they have way too much on their plate to be experts at it. This is why i think one of the most important jobs of a marketing leader is also internal marketing and educating key stakeholders (board, CEO, C-Suite, wider company) what marketing is doing, why, and how it helps. And this is a continuous cycle.