Nikolas C.

Paid Ads Question: Do Instagram Reel (META Ads) work for B2B?! I’m currently diving into paid ads for ReactSquad.io (basically a niche TopTal), and I’m trying to decide, if we should give META ads a go as well. What we will test (are currently starting to test) are LinkedIn Thought Leader Ads and Google Search Ads. Our target ICP are engineering managers, VP Engineering, CTOs at companies between 50-500 people. By gut feeling, I’d say at least a portion of them is likely using Instagram “as a human” outside of work. Does anyone have experience with promoting B2B products/services via META?

Looking for brutally honest feedback on whether I improved our homepage or made it worse 😅 A bit of context: We don’t have enough traffic to make quantitative decisions in terms of CRO, so I’d need some marketer-gut feeling here. The goal is to decide which site to go with before pouring money into a paid ads experiment. Current Site: https://www.reactsquad.io/ Improved (?) Site: https://reactsquad.webflow.io/reactsquad-new What site would you go with?

Maybe a stupid or basic marketing question: IF SEO brings customers, are Google Ads then also likely to work? I never tested Google Ads cause I heard that they are super overpriced and don't work, but we get a lot of leads through BOFU articles and SEO landingpages.

What do you guys think of giveaways as "attraction offers"? The goal: Get qualified leads via paid ads for ReactSquad.io (dev staffing firm) The idea: Run a giveaway where the winner gets $50.000 of credit for ReactSquad and for everyone who does not win a consolation prize $5000 of credit that they get deducted from their first months bill. There would be certain criteria to apply like geo, company size, etc. to weed out bad leads. Any guts reactions to that?