Hello, my name is Aishwarya and I’m sharing my CV for your reference. For the past two years, I’ve been an independent GTM consultant, helping early-stage D2C and SaaS startups like Storylane (YC S’22), 1Flow (YC W’22), CompUp (YC S’22), and Zavvy (acquired by Deel) scale through growth, marketing, and brand strategies. Please find my detailed portfolio - goals, approach + outcomes achieved across multiple projects and clients here. Before consulting, I led growth at Toplyne (Sequoia & Tiger-backed Series A), managing product marketing, ABM, content, and events to drive demand and engagement. Prior to that, I was an early hire at Apna, where I helped scale their B2B side to 1L+ recruiters and supported their journey to unicorn status by delivering 1,000+ monthly MQLs and securing top-tier media coverage. I’m now exploring consulting or full-time roles with high-growth (Series A+) SaaS startups (given my experience across different SaaS verticals...) where I can make an impact. Would love any referrals or warm introductions you think will align with my profile. Thanks so much for your time and support!
Hello everyone, Hope you're doing well! I’m Aishwarya, founder of Zaira, a boutique Go-To-Market agency for early-stage SaaS and D2C startups. We've worked with brands like Zavvy, Mayple, Storylane (YC S21), 1Flow (YC W22), Appcues, Inkle, HelloVerify (YC W18), Pixelbin, and more—helping them shape messaging, GTM playbooks, and content systems that actually convert. 👋 About Zaira Zaira is a plug-and-play growth marketing team built for fast-moving startups. We bring 20+ years of combined experience from companies like Mailmodo, apna.co, Schbang, Sprinto, and Toplyne to drive real business outcomes. Here’s what we specialize in:
Messaging & Positioning for launches and category creation
SEO & Content Systems (from audits to rank-1 results)
Performance Marketing on Meta, Google, LinkedIn
Email & Lifecycle Marketing (we’ve scaled email engines for brands like Nykaa & Tokopedia)
Founder-led Branding & Socials — we own the growth engine for LinkedIn, X, YouTube, or even your podcast
Viral content IPs: newsletters, video series, or playbooks that drive love + leads
(→ we built Buying Bottlenecks and GTM-On-The-Go for Storylane)
If you're looking to launch, scale, or optimize your GTM—from SEO to storytelling to paid growth—we’d love to help. 🔨 For D2C brands, we also build & scale Shopify storefronts end-to-end:
Full UI/UX: mobile-first design, 3 iterations
Shopify/Headless builds with custom flows: wishlist, coupons, pincode check, loyalty, etc.
SEO: metadata, schema, Core Web Vitals
Post-launch support & backend training
Some live examples:
🔗 Quick Links → Website & Services → Free Consult → Portfolio / Case Studies 🙏 Would love any intros to early-stage founders or GTM leaders in your network looking for fractional marketing help or GTM acceleration. Always happy to share a teardown, audit, or co-brainstorm ideas too — no strings attached. Excited to connect! Aishwarya | Zaira.co.in
