Oliver T.

I'm using Dripify - it's more for running LinkedIn outreach, but you can branch into finding email addresses and swapping to email messages. Possibly optimal, but it's where we've started.

That sounds great and I agree sharing thoughts on problems is absolutely what we should be doing here. My perception though, is that your intention is very clear (pull people into your 'Slack_Takeover' campaign), yet you did not specify you worked for the company or the campaign - which in my view, is disingenuous. Why not just be open about that when you post?

Right, but the wording in the link you're sharing describes the issue for me - 'campaign=12424085-Slack_Takeover_RevGenius' - I think it's disingenuous to answer posts in such a way where it's not clear one is actually pitching their own services or company.

You work for xfactor tho, right?

SaaStr has a free university - I've not completed it, but might be an option as I believe Pavilion is quite expensive.

Agreed, and there will always be top down targets - the only way to change the conversation from what to how is to present the analysis highlighting the gaps.

Interesting - we have not yet done paid ads due to some of the reasons listed here so this was indeed a helpful post. Did you try LinkedIn ads at all?

Yes - Cat at https://www.thinkrevops.com/ is great but I think is based in Dubai (or at least was the last time we spoke 6 months or so back).

If it's a small miss and due to slippage, that's a different approach. Top of funnel - potentially a different approach again. Highly seasonal, different again. Personally, I'd want to be digging into the data and modelling from the bottom up and comparing that to the top down targets.