Hey all, I'm Gina, nice to meet you all! 👋 I’ve spent the last 10 years in sales, first at Square, then as the 3rd hire at Faire, helping grow the wholesale marketplace from $0- $1B+ in revenue. I now lead GTM for the US for Dust - a platform to build custom AI agents powered by leading models and internal data sources (e.g. Slack, Notion, Google Suite, Confluence, Snowflake, etc...) to boost internal productivity across business functions. I’m based in SF, if there’s anyone based locally that wants to grab a coffee to talk about work or real live, let me know! Top of mind right now is thinking through how GTM is shifting in light of AI, if anyone has 15 minutes, I'd love to hear how you're thinking about it!
Hey Ajith, I’m biased because I’ve really only started using agents recently with Dust but here’s some ways I or teams we work with use agents for marketing use cases, hope this helps!
General productivity: search across all content and documentation for individual answers or to look for patterns, clean up shorthand notes into something appropriate for sharing, turn a meeting transcript into concise summaries
Easy formatting: use an agent to match the structure of existing team templates/docs, for example: structure and review marketing briefs by checking against best practices and past successful briefs
Research: search across all models to get a comprehensive picture of a topic and then use one to synthesize all findings - also just really helpful to solve the blank page problem!
Personal copy editing or adherence to company tone: Create an agent that has examples of your tone and have it edit emails or content to sound like you, or have an agent that verifies content to align with brand guidelines
Content generation: Automatically adjust the same content to the appropriate tone & length per channel (LinkedIn, Twitter, blog, etc.)
Content localization: translate content
