Tiffany O.

2x marketing just bought a firm called the Kiln which is I think supposed to be a Clay agency. Any new tech usually collects dust without an outside consultant, great callout

Clay is definitely a top player. There's a few that just really do a good job. I think it was Jon Miller who said this, but I would never sign a multi-year engagement right now because you have no idea what's going to be available next year.

I have been absolutely loving Intentsify (full disclosure I am a partner and a pretty early one, so I've been a fan for a while but I also have probably preferential pricing for my clients or referrals). They do so much that they're not as good at explaining what they can do, but their data quality and sources are infinitely better, and they can do some intent-based scoring naturally with their Salesforce integration for example. Happy to facilitate an intro if somebody would like but I've just really felt like the zoom info is kind of growing into something that doesn't deliver the benefit it used to, but most importantly with the data quality. That being said in 2023 I did help a client consolidate their stack on zoom info but it was only because they were offering such an attractive bundle that moving off of the existing platforms to a consolidated stack for a year was good. This only worked because they knew they were being acquired and wouldn't have to worry about that stack at renewal time.

Really just depends on which functions you were using and if you need it all in one or if you're okay with a couple of different point solutions.

One of my clients is paying nearly $200,000 for it, and that's why it's being phased out. I think it's like $180,000. That being said, there are some pretty fantastic competitors to it that are much better on the data perspective you might want to look into before you renew. At a minimum, it can give you leverage in your negotiation, but you also just might find you don't want Zoom info anymore.