How I'm getting 15% reply rates with Loom outreach (exact breakdown)
Hey everyone, on top of my cold emailing setup, I've been testing personalized Loom videos for the past month and the results are insane.
15% reply rate consistently. Compare that to the 5-8% I was getting with regular text emails.
Here's the exact process:
The Setup (2 minutes max)
Step 1: Go to their website/landing page
Step 2: Hit record on Loom
Step 3: Share your screen showing their site
The Script Structure
Opening (15 seconds): "Hey [Name], I'm [Your name]. I was just looking at [their website/specific page] and noticed a few things that (someone else in their niche is doing) that could probably help you get more leads..."
The Audit (45 seconds):
Point out 2-3 specific issues you can see
Be specific ("your contact form is buried at the bottom")
Navigate their site while talking
The Solution (30 seconds): "I've helped [similar type of business] in [location/industry] fix exactly this. Usually takes about [timeframe] and results in [specific outcome]."
The Close (15 seconds): "Worth a quick 15-minute call to show you exactly what I'd do? Just reply with 'yes' if you're interested."
What makes this work:
You're literally on their website, so they can see you actually looked at their business, not just scraped their email.
Screen sharing feels personal, way more engaging than reading text.
You're giving value upfront, they get a mini-audit before they even respond.
The details that matter:
Keep it under 2 minutes
Set playback to 1.3x speed.
Don't script it word-for-word
Send the video in the email
Pro tips:
Record 5-10 at a time to get in the flow
Use a good headset (audio quality matters)
End with your face on camera, not just screen share
The time investment: About 3-4 minutes per prospect vs 30 seconds for text.
But 15% reply rate vs 3% means you need way fewer prospects.
I've got the exact script template I use for different types of businesses. Should I share it here?
It's pretty much copy-paste with small tweaks for each industry.
