John S.

The way brands connect with audiences is changing. People don’t just want polished ads anymore , they trust real stories, authentic experiences, and content that feels relatable. That’s why I’ve been working with a network of talented creators who specialize in producing genuine, creator-led videos and UGC. 🚀 It’s been exciting to see how this approach not only builds trust but also drives growth for brands across niches like lifestyle, beauty, home décor, and more. Always happy to swap ideas with fellow marketers exploring the power of authentic content. ✨

Hello folks ! I’m John, and over the past few years I’ve been exploring how creators can bring a more human touch to the way brands connect with people. One thing I’ve noticed is that audiences don’t always relate to polished ads , but they do connect with authentic stories, experiences, and voices that feel real. That’s where creator-led, UGC-style content really shines. I’m here to learn from this community, exchange ideas, and share what’s worked (and not worked!) in making content feel more genuine. Excited to be part of the conversations here and to connect with like-minded folks.

Hey everyone! I’m currently building something around helping brands scale high-performing creator content. Would love to hear how others here are thinking about UGC and performance-led storytelling!

Hey everyone 👋 I’m John, currently working in marketing and building a UGC platform to help brands create authentic, high-performing content. Always up for exchanging ideas and learning from fellow marketers here!