Most sales coaching is just "vibes" and rubber-stamping. Let’s fix that. Hey RevGenius crew — I’m the Founder of RapportScore.ai. If you’re a Fractional VP of Sales or a "Player-Coach" Founder, you probably have a "Game Tape" problem:
You have hours of call recordings sitting there rotting.
You’re "coaching" at 2x speed, hoping to catch a "vibe."
Your reps keep getting ghosted after calls that felt like a "10/10."
The reality? You’re missing the invisible behaviors that actually kill deals—things like Linguistic Style Matching, Response Latency, and Cognitive Load spikes. We built RapportScore to make those invisible behaviors visible. It's not just another recording tool; it’s a Skill Development System.
The Audit: It analyzes 20+ science-backed metrics to tell you exactly why a prospect felt friction (even if they said they "loved it").
The Belts: A martial-arts-inspired progression system (White to Black belt) that gamifies actual behavioral change, not just activity.
The Coaching: AI-powered role-play using AI Realtime interactions so your reps can practice handling objections with a "digital twin" of your hardest prospect before the real call.
Stop guessing why your team isn't closing. I put together a 2-minute "Game Tape" breakdown showing how we diagnosed issues that the sales leader completely missed. Drop a "GAME TAPE" in the thread and I’ll DM you the video.
Edward G. liked and subscribed - good luck
We are currently funded. If we do another round, I'll reach out.
Why your "sure thing" deal just ghosted We all know the pain: Your rep swears the demo was a 10/10. The prospect said, "This looks great." Two weeks later? Radio silence. Sales leaders are losing millions because we listen to words (scripts) but ignore behavior (tone/pacing). I founded RapportScore.ai to run a forensic audit on those moments. Drawing on my background in Air Force Intel and M&A, I realized standard AI summaries were missing the "Signal." We built a system that ignores the polite words prospects say and measures the physics of their behavior:
The "Polite Lie" Latency: We track the sub-second pause before they answer a budget question.
Tonal Uncertainty: We measure micro-tremors in their voice when they say "Yes."
Most AI wrappers just summarize the transcript. We use 28 distinct analysis engines to quantify the "physics of trust." Stop reading the script. Start measuring the silence.
experienced sellers to catch this instinctively, we do post-call analysis and live voice role-play, so reps can get comfortable in those situations and become "experienced sellers." We experimented with live monitoring and coaching (bot listens and prompts), but we can prove that this disrupts natural conversational patterns (increases cognitive load specifically). Most buyers/people detect this as "something's off". I can get even more nerdy, but tend to over-teach, so I'll stop here.
"The earliest signal isn't ghosting—that’s the autopsy. The earliest signal is Response Latency on 'Hard Questions.' We analyzed many calls, and dug through research after research papers, and the data shows that when a prospect answers a high-stakes question (like Budget or Timeline) with a simple answer, 'Yes' but pauses for more than 600 milliseconds before speaking, the deal probability drops by over 40%. Humans are socially conditioned to be polite ("The Polite Lie"), but our biology is terrible at hiding cognitive load. That split-second silence is their brain processing a conflict between what they want to say (No) and what they feel they should say (Yes). If you hear that awkward pause before a 'Yes,' treat it as a 'No' and dig deeper immediately. Trust the physics of their voice, not the transcript of their words."
👋 I'm Ronald! Founder of RapportScore.ai
📍 I live in Guerneville CA (60+ north of SF and a few miles west of vineyards)
Connect with me on LinkedIn - linkedin.com/in/ronskelton/
For fun: I go to the ocean with my wife and kids.
-- Deep Dive --
"I spent five years in Air Force Intelligence and government Computer Security, where my job was distinguishing a real threat from background noise.
I rode the Dot-Com boom and bust, building everything from 5-Nines datacenters to the foundational tech behind the anti-spam industry. But after moving into M&A and interviewing hundreds of dealmakers on How2Exit, I saw that sales teams suffer from that same noise. They lose millions focusing on words—scripts and keywords—while completely missing the human behavior behind them.
I realized the world has military-grade systems to secure data, but nothing to secure trust.
I founded RapportScore.ai to fix that. We aren't just another AI wrapper summarizing text; we use 28 distinct analysis engines to break conversations down to the microsecond. We quantify the physics of trust—measuring the micro-hesitations, rhythm, and tonal shifts that reveal exactly when a deal is dying, weeks before the client actually ghosts you."
