Brian O.

This sounds like an interesting tool. How do you handle the math when commission structures get complex (accelerators, spiffs, team splits). Does it account for those variables or keep it simple?

Thanks for the thorough response Ayse.

Hey Ayese, this sounds interesting. Is your platform built on top of another CMS or stand alone? Does the AI help with branding/styling decisions, or is it more geared towards content?

I think ICP is important for how much you lean into personalization. For startups, especially for founders, I lean into personalization more to show I "get" and understand what they are trying to do. For an ICP that might be a department head at a bigger org, I might drop just enough personalization to show it's not a pure template message and then get into how I'm going to provide value pretty quickly.