Everyone wants referrals. Almost nobody's sending them.
This session breaks down what actually makes a referral network work, straight from a conversation I had with a fractional exec who's built his entire book of business on it. We're covering:
Give to receive. If you're not sending referrals, stop expecting them.
Play in the right sandbox. Be the only person in your specialty in the room, not one of ten.
Being liked gets you nowhere. The real work is quantifying the prospect's pain and making the solution feel obvious.
Storytelling isn't about you. Connect it to their goals or it doesn't land.
Warm intros crush cold outreach. 40 targeted LinkedIn calls beat a flat cold email campaign every time.
We'll also get into the systems side. How to actually track your network so it's queryable, not just stuck in your head. Because a referral pipeline you can't search is a referral pipeline you can't use.
If you're fractional, in services, or building anything relationship-driven, this one's for you.
luma.com/p02exwyt
