When you say AI functionality, are you talking about how it is right in the forefront or is it a tool to support another feature? e.g. are you marketing a RAG or a chatbot, or something like fraud prevention which can use AI but is not marketed necessarily as AI? We've done the latter. For the former, you need to pay attention to a few security aspects as well, including prompt injection (to say the least).
Edit: Think i just phrased Brice's question in a different way š