David W.

GOOD: AI SDRs seem to be very, very at finding and qualifying leads — a lot of the successful products in the space are doing something akin to ChatGPT Deep Research for people / prospects. Clay is probably the most popular product here but there are a handful of upstarts like us that are focused more narrowly on nailing prospecting / lead qualification since Clay is such a general purpose workflow tool

BAD: Automated outreach. Most of the companies we talk to that have tried these full stack AI SDR solutions churn or at the very least stop using the email outreach part. Writing a good cold email is still something LLMs don't seem to have cracked — they often sound robotic and elicit much worse responses than human drafted emails