yeah clay is definitely better for this
ran a cold email campaign over the last 30 days:
66,000 emails sent
718 interested replies
70+ meetings booked
nothing fancy tbh
just clean data, tight ICP, and copy that actually speaks to the person reading it
most cold email fails because the list is bad, not the copy
fix the data first and everything else follows
also for your case (ai ads), i’d go after:
- b2b founders / heads of marketing
- companies already running paid ads or hiring for it
- geo: US / EU
that way you’re not spraying, you’re hitting people who actually have budget and need
if you want, i can take a look at your targeting and show how i’d structure it in clay
